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Facebook added 3 new Ad reporting tools to help the Facebook advertisers how ads are performing, which demographics they’re reaching, and where the most conversions are coming from. The name of the 3 tools is given below...
1 - Cross-Account Reporting This enables advertisers to see metrics from multiple ad accounts all in one place.
2 - Custom Metrics To track more of the data, advertisers can create custom metrics.
3 - Conversion Path Reporting This allows you to track the multiple interactions a single customer may have before making a purchase.
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