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February 13, 2021

How to create a effective video campaign in Google adwords

How to create a effective video campaign in Google AdWords Google AdWords: Google AdWords is a very effective and result driven tool of google to increase your brand awareness. With the help of AdWords you can achieve many targets of your business. Whether you to drive traffic to your website or sell your products online , or increase your views on YouTube so that many people can see your videos, or it might be generate calls for your business. For all of these goals Google AdWords is one stop solution. And the best part of this is you only have to pay when you met your goals. For example if you want calls from your business, then you need to create a call only campaign and in this campaign you will have to pay to google only when you get a call, isn’t it the best things. In this article, we will learn how to create a effective video campaign in google AdWords: 1. Sign in to your google AdWords account. 2. Go to all campaign, and then click on the plus icon. 3. Then

Google AdWords: Google AdWords is a very effective and result driven tool of google to increase your brand awareness. With the help of AdWords you can achieve many targets of your business. Whether you to drive traffic to your website or sell your products online , or increase your views on YouTube so that many people can see your videos, or it might be generate calls for your business. For all of these goals Google AdWords is one stop solution. And the best part of this is you only have to pay when you met your goals. For example if you want calls from your business, then you need to create a call only campaign and in this campaign you will have to pay to google only when you get a call, isn’t it the best things.

In this article, we will learn how to create a effective video campaign in google AdWords:

1. Sign in to your google AdWords account.

2. Go to all campaign, and then click on the plus icon.

3. Then click on new campaign, and then select your goal, as a digital marketer I will suggest you for now click on the tab – create a campaign without goal guidance.

4. Then select your campaign type, because this tutorial is about video campaign so we will select Video.

5. Then go to custom video campaign.

6. Then name your campaign and let the bid strategy as Max CPV

8. Now set a end date for the campaign.

9. Next option is network, select the network on which you want to show your ads on(if you want to get more view on YouTube then unselect the video partner on display network option)

10. Select your targeted location to precise your reach.

11. Select the language you want to choose for targeting

12. Then you will see an option of inventory, select expanded inventory if you want to broaden you campaign

13. Now you will see some option like Demographics, Audience, Keywords, topic, placement according to your campaign

14. Then there will be a option for bidding, I would recommend you to first start with 0.25 bidding cost, you can lower this amount after your campaign will start running.

15. Paste your YouTube video URL , you will have a option to select the ad format.

16. If you want cost at minimum cost then go for video discovery ad, because skippable in-stream ads charge more.

17. Then click continue and then continue to campaign.

18. You are ready with your video discovery campaign.

19. You can change you bidding cost by going on ad group once ad is approved.

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